Why So Many Asian-American Women Are Bleaching Their Hair Blond?

This demand can be attributed in part to the 2014 invention of OLAPLEX.

Has Daenerys started a blonde movement?

"Olaplex treatment is helping to push the boundaries when it comes to going lighter, as there is less chance of breakage and damage when the hair has been treated."

Rose Gold and Desert Rose hair is back and Allure has the scoop.

Olaplex: It's the only way to safely transform your hair to any hue.

Julianne Hough Got a Perm! But It's Not What You Think

Olaplex: It's a must to keep hair from heavy breakage...

Julianne Hough Gets a Perm—See Her Beachy New Hairdo

Olaplex—a hair treatment that works to strengthen the broken bonds in hair to make it stronger and healthier....

Most Innovative Hair Brand Award

Business Of Beauty Awards 2016. Innovative Hair Care brand, Olaplex...

The One Thing Khloe Kardashian Hates to Talk About

There's something called Olaplex. I love Olaplex. I think it saved my hair from breaking because ...

Kim Kardashian's beauty advice completely changed my hair

I was armed with Olaplex Hair Perfector No. 3 and RODIN's Luxury Hair Oil. Since I was already used to washing my hair twice a week...

Gwyneth Paltrow Has Bette Midler to Thank for Her Amazing Hair Color

But if you've ever taken a moment to consider if Gwyneth Paltrow's lovely locks are just a natural...

Thinking About Dyeing Your Hair Blonde? Read This First.

Olaplex is a game changer. It is a bond multiplier that is added to bleach and helps prevent breakage....

Must have hair products for damaged hair

I give it a thumbs up! I would also recommend getting the in-salon treatments every couple of months too as they help a LOT

No 3 Hair Perfector

This little bottle of Olaplex No3 Hair Perfector may be small in size but it packs a mighty punch in strengthening hair that has been chemically treated...

6 Winter Hair Problems and How to Fix Them

If you color your hair, colorist Aura Friedman at Sally Hershberger Salon in NYC suggests asking your colorist to apply Olaplex onto your hair before dyeing it...

Treat Yourself Before Christmas

Olaplex is the miracle product we never thought was possible.

Why Guy Tang Loves Olaplex

Basically, everyone should be using Olaplex....

Everything You'll Ever Need to Know About Going Platinum Blonde

The next formula added to the bleach was Olaplex, which is to color-treated hair like sunscreen is to sensitive skin — aka, it's very important.

5 Things You Need to Be Doing With Olaplex

The next formula added to the bleach was Olaplex, which is to color-treated hair like sunscreen is to sensitive skin — aka, it's very important.

6 Possible Reasons Why Your Hair Texture or Color changes

If you love going lighter, ask your stylist about Olaplex—a celeb favorite that’s worked into the coloring process to reconnect broken disulfide sulfur bonds...

How Olaplex Is Changing The Hair Color game

Olaplex does the unthinkable when it comes to repairing the look and feel of already damaged hair

A Play By Play on Keeping Grey Hair

The key to keeping your hair grey though is keeping it healthy.

My top tips for keeping pastel hair healthy

If I’ve said it once I’ve said it a thousand times, Olaplex is a god send. I actually don’t know what I’d do without this little miracle treatment!

Olaplex No.3

Read more...

Beauty Clinic: Treating Color Damaged Hair

"After John Frieda colourist Nicola Clarke applied it to my hair, which has been getting thinner and crispier for years...

Going Blonde, Blonder, And Blondest With Science

L'Officiel Singapore's beauty editor Joie Goh talks about going platinum the proper way - with Olaplex...

Olaplex

I'm a definite convert. My colour is holding better, but most impressively, my hair is significantly less fluffy than it was before...

Olaplex

Olaplex - it means, whose main task - to restore the disulfide bonds in the hair, thereby making them stronger...

Paint the hair with Olaplex

My world changed when Olaplex came to Russia.

Olaplex

I'm a definite convert. My colour is holding better, but most impressively, my hair is significantly less fluffy than it was before...

Your Highness: Dyed Blonde

From excessive dryness save favorite elixir of Cameron Diaz , Charlize Theron and other Hollywood Blondes - Olaplex.

Olaplex

Dennis chooses sparing of paint: oil Kydra, which adds a new American agent Olaplex

Hot or Hype? Olaplex at Billi Currie

I'm a definite convert. My colour is holding better, but most impressively, my hair is significantly less fluffy than it was before...

This revolutionary new haircare ingredient

All you need to know about this magical new ingredient...

Khloe Kardashian's Colorist Explains...

I used lots of Olaplex to restore the hair bonds and to make sure that when we had our ideal blonde color, her hair felt as great as it looked.

Olaplex

I've just had the treatment and it is MIRACULOUS. It's like having new hair. It's swishy, shiny...

I FOUND OUT THE REAL REASON WHY BLONDES HAVE MORE FUN

As Aura started the first of three steps to turn me blonde, she explained that she would apply a special formula called Olaplex...

Great Hair with Olaplex

We have been having great success in the salon this week with Olaplex. We have done some beautiful work.

Here's How You Transform Brunette Hair

After the pale pink concoction and an Olaplex treatment-to make sure her hair stayed so shiny-Christina's hair was lighter and ready for all the colors.

THE NEW HAIR TREND THAT'S OUT OF THIS WORLD!

Olaplex is a three step repair programme that works by repairing the bonds within the hair shaft that become broken and damaged when the hair is dyed...

Olaplex is a game changer for your hair

What is Olaplex and why do you desperately need it.? If you have hair and you torture it, you need this product. By torture, we mean, you highlight, color, perm, blow dry...

Maura Derrane Debuts New Winter Hair Colour

Loved by celebrities such as Kim Kardashian, Olaplex has been available in the U.S. since 2014, but the good news is that it has now hit Ireland...

SOLVE THESE THREE COMMON BLEACH DAMAGED HAIR PROBLEMS FAST!

I don't think I can properly express how amazing this miracle product is. And yes I said MIRACLE.

If You Color Your Hair, You Need to Know About This Miracle Product

It's essentially a "reset button" that promises to zap your hair back into shape...

Molly Ringwald Shares Her Beauty Routine

When I visit the hairdresser, I have them put in Olaplex

Celeb Hairstylists Share the Best-Kept Secrets

Olapelx is a hair color additive that eliminates the negative reaction oxygen has in chemically treated hair that leads to breakage...

Olaplex: Is Kim K's holy grail hair product worth the hype?

Hairdye Addicts Anonymous might need to call off their meetings, they may not have anything left to complain about.

Monthly Beauty Picks: September

I use this treatment once a week, on towel dried hair, before hopping in the shower and washing and conditioning as usual.

Beautiful Thursday: Truth and Lies About Olaplex

Now I can honestly say I have no breakage. To the point that I’m seriously considering growing my hair out, which I will only do if I have healthy hair.

New York Fashion Week Ready

Next comes OLAPLEX, which is what Kim Kardashian uses as her color formula. This avoids breakage during the treatment process.

Olaplex: the holy grail for bottle blondes

Olaplex; the hottest thing to happen to blondes since they replaced the highlighting cap and crochet needle with mesh and foil wraps.

Can a new £50 treatment give you back the hair you had in your 20s?

Olaplex, developed in the U.S. and launched to great acclaim there at the end of last year....

OLAPLEX- O PRODUTO QUE DESCOLORE O CABELO SEM ESTRAGAR!

If you dye your hair, you need this

Live it, learn it, love it. If you highlight, balayage, or colour your hair in anyway you must buy this!!!

Olaplex soin des cheveux de est-il vraiment un produit miracle ?

Olaplex le soin des cheveux de Kim Kardashian est-il vraiment un produit miracle ?

Olaplex : une révolution pour les colorations

Miranda Lambert Goes Platinum Blonde

He says, adding that the key products were L’Oréal Professionel for color and Olaplex to lighten it all up.

What Kylie Jenner Did to Go Blonde

Almost anything can be achieved in a healthy way with time, patience, trims and Olaplex.

Happily Ever After

I’ve tried the too-good-to-be-true-treatment

6 ways to tame friz

Olaplex is another favorite to replenish and revive over-processed hair. Remember, a little amount of product goes a long way.

We Welcome Olaplex to the Color Space

The unbelievable has happened and its no fad product!

Olaplex is not a trend its a revolution

Olaplex is not a trend its a revolution...

The Holy Grail of Hair Colour

OLAPLEX is a salon treatment that lets you go as bold as you want without damaging your hair.

Bleaching my natural hair

For the first time, amazing results because of Olaplex...

Emma Roberts' Rooty Blonde

At one time, celebrities visited their colorists just before a cover shoot to mask regrowth, but now it's the opposite!

22 hair color tips no one ever told you

It actually makes the hair stronger and replenishes its health. It’s not a smoother or a filler. It’s a fixer.

Olaplex, Olaplex, Olaplex

It actually makes the hair stronger and replenishes its health. It’s not a smoother or a filler. It’s a fixer.

Olaplex, the magic potion for colored hair.

I now have almost no split ends to obsess over. Olaplex might force me to find a new hobby, or at least something new to obsess over.

Olaplex, themagic potion for colored hair

I now have almost no split ends to obsess over. Olaplex might force me to find a new hobby, or at least something new to obsess over.

Vanity Fair

Platinum in a day without ruining your hair...

Goldwell's Grey Service and the Amazing Olaplex

Olaplex, it is an additive that eliminates the bad reaction oxygen has with broken sulfite bonds in chemically treated hair that leads to breakage.

New month, new hair

Olaplex has made sure that my hair shine again and broken bodies no longer feel so much broken as before.

4 Things No One Tells you about dying your hair

If you are planning to lighten your hair, try adding Olaplex to your lifting agent AKA the chemicals used to lift color from your hair.

COLOUR WITHOUT DAMAGE

Olaplex is a breakthrough technology that is literally known as insurance for your hair.

Olaplex: The Vogue Road Test

Everyone's talking about Olaplex. And no wonder: In a nutshell, Olaplex is a turbo-charged conditioning treatment that repairs disulphate sulfur bonds within the hair.

Khloe Kardashian's Super Blonde Hair At LAX

Khloe Kardashian showed off her new blonde highlights at the Los Angeles airport on April 7.

Save Your Hair with Olaplex

Now that we have Olaplex we can push the envelope...

The $15 salon treatment all color addicts need!

If you color your hair, the current "it" service you should be asking your stylist about is Olaplex.

I did it: going from red to blonde with Olaplex

Before you go for highlights or a major transformation, ask your stylist about Olaplex.

Coffee and Conversation with Tracey Cunningham

We were lucky enough to sit down with Tracey at Auckland's Sugar Club, for a chat about how Olaplex has changed her job...

Olaplex: Is this your and our new holy grail hair treatment?

If you have not yet heard, there is a revolutionary beauty product on the market and it's being touted as a game changer for every head of hair everywhere.

Color with No Regrets!

Afterwards her hair felt silky, smooth and lose, when she touched it. With Olalplex, I can color almost every hair, either dark or destroyed hair.

Holy Grail For Colour Treated Hair

Olaplex is a revolutionary product that is NOT comparable to regular conditioning treatments, keratin treatments, Brazilian or permanent blowdrys.

What Makes Kim Kardashian's Hair Look So Good

Attendees who paid between $299.99 and $999.99 a ticket heard Kardashian talk about how much she loves a hair-strengthening product called Olaplex.

2014 Beauty Breakthroughs

Now, a new additive called Olaplex makes this relationship significantly healthier.

29 Beauty All-Stars That Won Our Hearts

OLAPLEX: Most Innovative Hair Launch

New Hair Technology Might Just Change Your Life

Olaplex is everywhere at the moment and for a good reason. Olaplex promises to help the lightening process by protecting hair from damage. Really.

We get to the bottom of every hairdresser's new obsession, Olaplex.

Enter the game-changing Olaplex, the product that allows you to change your hair colour without leaving it broken and unhealthy.

Beauty milestone with magical powers

Highly praised Olaplex is on everyone's lips and hair. VOGUE talked to hair expert Stefan M. Pauli about the hair care hype from the USA.

The Hair Treatment You Should Be Asking For

there's a buzz in almost every salon lately about something that can fix this. It's called Olaplex.

My Undying Love for Msteves and OLAPLEX!

Words cannot even express my undying love for MSteves facial products and Olaplex Hair Treatment!

Olaplex: Does it live up to the hype?

The best part about the Olaplex story is that it came about as a kind of light bulb moment

Olaplex, the gel, myth, the legend

I'm here to tell you to believe the hype, Olaplex is amazing. All Hail Olaplex.

Olaplex: The Hair Treatment Everyone's Talking About

WThe treatment in question is called Olaplex, and it's being causing a storm over in the US

Your Hair dreams can come true, courtesy of olaplex

Here is to Olaplex assisting you in making your wildest, most ambitious hair dreams come true, too.

This is going to be massive

Anything you do to your hair - dyeing, straightening, perming, even hairdrying - will damage it, with bleach being the harshest treatment. Olaplex stops that.

Olaplex: The new salon wonder

Well the Holy Grail has happened. It's thanks to a treatment called Olaplex.

Olaplex Test July 2015

The treatment in question is called Olaplex, and it's being causing a storm over in the US

My product choice for all colors

The best things about Olaplex is that it can be used with ANY color regardless of brand, we dont care which brand you use as long as it has Olaplex in it

WHAT TO BUY: OLAPLEX

Olaplex is a revolutionary new way to color and treat hair to restore resilience and shine.

Beauty Product Trends 2015

Olaplex is a recent discovery of mine that is a game-changer for anyone who frequently colors her hair (blondes, I'm looking at you!) or gets chemical treatments.

TRANSFORMATION: Blonde With Heavy Dimension

With Olaplex though, I had extra confidence I could dust the already blonde hair to help get the unwanted tones out...

Fire your colorist if they're not using this

She handed me a bag filled with product, and she basically said it would change my life...

It May Blow Your Mind

below are six tips I suggest you keep in mind if you find yourself interested in an Olaplex service:

Olaplex: Hair Color's Holy Grail

Olaplex has had something of an immediate and addictive effect on the industry.

Olaplex Could (And Will) Change Everything

It’s called Olaplex, and it just could be the holy grail for haircolor.

No More Hair Breakage with Olaplex

The solution is here, it’s called Olaplex and it could just be the Holy Grail of hair colouring.

6 Tips for going blonde without going bald

Monae suggests asking your stylist to try Olaplex. Olaplex is a single ingredient chemistry that links broken bonds in the hair during and after chemical services.

Olaplex: The Secret to Healthy Hair Color

Olaplex is a universal additive that prevents hair breakage and damage from otherwise harsh treatments that can wreak havoc on tresses.

Fire your colorist if they're not using this

She handed me a bag filled with product, and she basically said it would change my life...

Prevent and Repair Hair Damage

Olaplex is an amazing series of three products that work to repair and prevent damage to your hair that occurs during the coloring process.

The Best Hair Protector

She handed me a bag filled with product, and she basically said it would change my life...

Olaplex: a Game-Changer for Hair!

Olaplex seeks out this hidden damage, and reinforces those bonds, making them stronger, more flexible, and more resistant to breakage.

Les meilleurs soins post-coloration capillaire

Yasmin Grothé, rédactrice en chef de Salon Magazine, fait le point sur Olaplex, Khairpep et Elixir Ultime de Kérastase.

TRANSFORMATION

I swear by Wella, Olaplex and UNITE.

IHMEHOITO HIUKSILLE

Bond Multiplier that dramatically eliminates breakage from chemical services.

Les meilleurs soins post-coloration capillaire

You can change your colour without hair damage.

Everything You Need to Know About Dying Your Hair

Coloring can weaken and damage the hair; thus, strengthening it is important. Aura recommends treating your hair with an Olaplex treatment once a week.

The latest buzz in the hair industry is Olaplex

Olaplex is a treatment that links broken bonds in hair back together again. It can be added into any hair services and will prevent any breakage.

Decoding hair treatments: everything you need to know

Get your head around the newest hair treatments on offer.